The Latest Instagram Ad Formats in 2023: What You Need to Know

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In the ever-evolving world of digital marketing, staying up to date with the latest trends and innovations is essential to keep your advertising strategy effective. Instagram, one of the leading social media platforms, continually introduces new ad formats to engage and captivate its diverse user base. As we venture into 2023, businesses and advertisers must be aware of the most recent Instagram ad formats to make the most of this dynamic platform.

 Instagram Reels Ads

As short-form video content gains immense popularity, Instagram Reels has become a powerhouse. Reels ads are short video clips that appear between user-generated content on the Reels feed. These ads provide a fantastic opportunity for advertisers to reach a vast audience through creative and engaging 15 to 30-second videos. In 2023, expect to see more businesses harnessing the power of Reels to tell their brand story and showcase products.

Instagram Shopping Collection Ads

Instagram Shopping Collection Ads are designed to simplify the shopping experience for users. These ads allow advertisers to feature multiple products in a single ad, providing users with a seamless browsing experience. Users can tap on the ad to view more details about each product. In 2023, businesses are expected to leverage this format to boost e-commerce sales and enhance the overall shopping experience for their audience.

Instagram Stories Video Ads

Instagram Stories have remained a popular feature on the platform, and video ads within Stories continue to be a dominant ad format. In 2023, expect to see more interactive, engaging, and visually appealing Stories video ads. These ads often take up the full screen and can include interactive elements like polls and questions, making them a powerful tool for brand storytelling and user engagement.

Carousel Ads

Instagram’s Carousel Ads have been around for a while, but they continue to evolve. This ad format allows advertisers to feature multiple images or videos in a single post that users can swipe through. In 2023, we anticipate seeing more innovative and captivating carousel ads that tell a story or compellingly showcase a range of products.

 Instagram Guides Ads

Instagram Guides are a unique way for businesses to curate content and provide valuable information to their followers. These guides can now be promoted as ads. In 2023, brands may use this format to share comprehensive product guides, how-to articles, or storytelling content that resonates with their audience.

 Branded Content Ads

Branded content is an essential part of influencer marketing on Instagram. With branded content ads, brands can promote the influencer’s content as an ad, expanding its reach and impact. This format will likely continue to grow in 2023 as businesses recognize the authenticity and credibility that influencer marketing can bring.


To succeed in the world of Instagram advertising in 2023, it’s crucial to stay informed about the latest ad formats and trends. As the platform continues to evolve, embracing these new formats will allow businesses to connect with their target audience in more creative and compelling ways.

Whether it’s through short Reel ads, immersive Stories video content, or the innovative use of Carousel Ads, the possibilities are vast. Being proactive in exploring and implementing these ad formats will help you stay ahead in the competitive world of Instagram advertising, ensuring your brand remains fresh, relevant, and appealing to your audience.

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