Stop burning
ad budget.
We'll prove ROI —
or you walk.
Most brands are running paid media on autopilot — optimising for vanity metrics while budget quietly bleeds out. Get a FREE $1,500 Paid Ads + SEO Audit and find out exactly where your money is going.
Is Your Ad Spend Actually Working?
Get a FREE $1,500 Paid Ads + SEO Audit — delivered in 72 hours. We'll uncover exactly where your budget is leaking and hand you a custom fix-it roadmap. Zero pitch. Zero fluff.
- No contract
- No sales pressure
- Delivered in 72 hrs
- Worth $1,500 — Free for June
Three reports.
One complete picture.
Every audit covers paid ads, organic search, and conversion optimisation — the full picture, not just one slice.
Campaign Performance Review
- Account structure & Quality Score analysis
- Wasted spend & negative keyword gaps
- Audience & bidding strategy review
- Ad copy & creative performance scoring
- Landing page alignment assessment
Organic Search Health Check
- Technical SEO health scan
- On-page optimisation gaps
- Keyword ranking opportunities
- Competitor gap analysis
- Core Web Vitals review
Conversion Optimisation Analysis
- Landing page conversion audit
- Above-the-fold analysis
- CTA strength scoring
- Trust signal assessment
- 3 prioritised quick-win recommendations
Think of it as a full health check
for your paid media
A Performance Media Audit is a deep, independent review of everything you're doing — and everything you're missing — across your paid media channels. Google Ads, Meta, LinkedIn, TikTok, Programmatic, and everything in between.
It's not a quick scan using automated tools. It's a hands-on, expert-led analysis that examines how your campaigns are structured, where your budget is actually going, whether your tracking is trustworthy, and how your targeting stacks up against what you're paying for.
Most accounts we audit are wasting between 20–40% of their media budget on low-quality traffic, poor audience overlap, or campaigns running on outdated structures.
Platforms We Audit
Common Issues We Uncover
- • Budget leaking into irrelevant search terms & poor placements
- • Audience overlaps cannibalising your own campaigns
- • Broken conversion tracking giving you false confidence
- • Creative fatigue killing CTR and inflating CPMs
- • Bidding strategies misaligned with actual business goals
- • Retargeting pools that are too small — or completely broken
You need this if any of
these sound familiar
You don't need to be running a massive budget. You just need to care about where your money is going.
Performance has plateaued
Your ROAS or lead volume was fine six months ago. Now it's stagnant — or declining. Nobody on your team can explain why.
You're changing agencies
Before you hand over the keys, you want an independent view of what's actually in the account — not what the previous agency is telling you.
Budget is increasing
You're about to scale spend significantly. You need to make sure the foundation is solid before you pour more fuel on the fire.
Your tracking feels off
Conversions in the ad platform don't match what's in your CRM. Something's broken — but you can't pinpoint where.
You've just taken over
You're a new marketing manager or CMO inheriting an existing account structure. You need to understand what you're dealing with fast.
You want a second opinion
Your agency says everything is fine. You want an external expert with no stake in the outcome to tell you if that's actually true.
Six pillars.
Every angle covered.
We don't do a surface-level sweep. Each audit goes deep across six critical areas.
Tracking & Measurement
If your tracking is wrong, every decision you're making downstream is wrong. We validate everything — end to end.
- Conversion tracking setup & accuracy (GA4, GTM, pixel)
- Attribution model review vs. business objectives
- Cross-channel data consistency checks
- UTM parameter hygiene & reporting integrity
- CRM vs. platform data reconciliation
Campaign Structure
A messy campaign structure is silently fighting against your algorithms. We identify structural issues bleeding efficiency.
- Campaign & ad group architecture review
- Audience segmentation and overlap analysis
- Funnel stage alignment (TOFU/MOFU/BOFU)
- Naming conventions & organisational clarity
- Match type strategy / placement strategy
Budget & Bidding
Where your money actually goes often looks nothing like where you think it goes. We map the real spend flow.
- Budget allocation across campaigns & platforms
- Bidding strategy alignment with conversion goals
- Smart bidding readiness & signal quality
- Spend efficiency by campaign, audience, device
- Wasted spend identification & elimination
Targeting & Audiences
Who you're reaching — and who you're accidentally excluding — determines your cost and conversion rate.
- Keyword strategy, intent alignment & negative lists
- Audience targeting review across all platforms
- Remarketing & retargeting effectiveness
- Lookalike & custom audience quality
- Demographic, geographic & device targeting
Creative & Ad Quality
Poor creative kills performance even when targeting is perfect. We audit creative strategy, not just the output.
- Ad copy relevance & message-market fit
- Creative fatigue signals & rotation strategy
- Ad format mix vs. platform best practices
- A/B testing framework assessment
- Landing page to ad message alignment
Competitive & Benchmarking
Context matters. We put your performance in the context of industry benchmarks and competitor activity.
- Industry CPM/CPC/ROAS benchmark comparison
- Competitive search impression share analysis
- Auction insights review (Google/Meta)
- Share of voice assessment
- Opportunity gap identification
What lands in your inbox
Every audit comes with a concrete set of outputs — not vague observations, but clear documentation you can act on immediately.
Full Audit Report
Structured findings across all six pillars, with severity ratings and specific issue identification.
Prioritised Action Plan
A ranked list of recommendations — quick wins first, then strategic changes, then long-term opportunities.
Wasted Spend Analysis
Exactly where your budget is being wasted, with estimated savings if fixed. In numbers, not generalities.
Tracking Validation Report
A full audit of your measurement setup with specific gaps, misconfigurations, and fixes documented.
30-Min Strategy Call
Optional live session with the auditor. Ask anything. Walk away with a clear implementation roadmap.
Benchmark Comparison
Your performance vs. industry averages. Know if you're overpaying for results your competitors get cheaper.
Tools run reports.
Humans find the real problems.
There are dozens of SaaS tools that will scan your account in 60 seconds and spit out a "grade". That's not an audit. That's a sales pitch.
Real performance issues are contextual. They hide in the interaction between campaign structure, audience behaviour, creative quality, and tracking accuracy. Algorithms can't join those dots. Experienced humans can.
Every audit at Pay Per Campaign is done by specialists with 8+ years of hands-on platform experience — not junior analysts, not templated software.
Client stories
"The audit alone was worth $10k in saved budget. PPC nearly halved our cost-per-acquisition in 6 weeks. What shocked us was the speed — no onboarding drag, no fluff. Just results."— Marketing Director, Weave Home Australia
"Best agency we've worked with. Transparent, data-driven, and they genuinely treat your ad budget like their own money. The audit identified three conversion tracking issues we didn't even know existed."— Founder, Argent Silversmith
"We were spending heavily on Google and getting mediocre results. The audit showed us exactly why — our campaign structure was fighting against Smart Bidding. Two months after implementing the fixes, CPA dropped 34%."— Marketing Director, B2B SaaS Company, Malaysia
Claim your free audit in 3 steps
We review your accounts
Within 24 hours we look at your current ads, SEO, and analytics — manually, not with tools.
You get the full audit
A clear, prioritised report of what's working, what's leaking, and exactly how to fix it.
Optional strategy call
If you want to go deeper, we book a call. No pressure, no pitch — just your roadmap.
Things people usually ask us
Is the audit really free? What's the catch?
Yes, completely free — no credit card, no contract, no hidden fees. The audit is valued at $1,500 and is available at no cost for a limited number of spots each month. We offer it because it's the best way to show you what we can do. If you want to work with us after that, great. If not, you still keep the report and all the recommendations.
What platforms do you audit?
We cover Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, Programmatic/DV360, and cross-platform measurement setups including GA4 and Google Tag Manager. If you're running on a platform not listed, ask us — we've likely covered it.
How long does the audit take?
From the point we have account access, the audit is delivered within 72 hours. Complex multi-platform accounts may take slightly longer — we'll give you a clear timeline upfront.
Do you need our ad account login?
We only need read-only access, which can be granted through standard account sharing permissions on each platform. You never need to share login credentials. Security is not at risk.
What if I want you to implement the fixes too?
That's an option, not a requirement. Some clients use the audit report to brief their in-house team or existing agency. Others ask us to handle implementation. We work on a contract-free, per-campaign basis — so there's no lock-in either way.
We're already working with an agency. Can we still get an audit?
Absolutely — in fact this is one of the most common scenarios. An independent audit gives you an objective view of what your current agency is doing, without the conflict of interest that comes from asking the agency to review their own work.
What's the minimum budget size for an audit to be worth it?
There's no hard minimum — we've audited accounts spending $2,000/month and accounts spending $500,000/month. The value scales with your spend, but even smaller accounts often uncover structural issues that would otherwise cost much more to fix later.