ABOUT US
Accountable
A lean team of performance specialists – not account managers – who live inside the platforms every day
and bring competitor intelligence most agencies skip entirely.
OUR STORY
Why we exist
2023
Founded on a single
conviction
Pay Per Campaign was born out of a frustration familiar to anyone who has worked inside a large agency or tried to hire one. Clients were locked into 6 and 12-month contracts before a single campaign had proven its worth. Deliverables were vague. Account ownership sat with managers who weren’t running the campaigns.
We built Pay Per Campaign as the alternative – a structure where clients stay because the numbers work, not because they’re legally obligated to. Where the person who built your strategy is the same person optimising it daily. Where competitive intelligence is built into every engagement from day one, not treated as an optional extra.
Over the past two years, that approach has delivered consistently – across luxury travel, premium homeware, jewellery, and e-commerce – in India, Singapore, Australia, and New Zealand.
WHAT WE STAND FOR
Three things that don't change, regardless of client or channel
01
Intelligence before
execution
Every engagement starts with a
competitive audit. We analyse rivals’ ads, creatives, offers, and landing pages before planning your first campaign. Context is not optional – it’s how we find the edge.
02
Specialists, not generalists
Our team members own their
platforms. No brief gets passed from strategist to junior to offshore team. The person who plans your campaign is the person who runs it.
03
Accountability without contracts
We operate without lock-ins because we earn your business every month. That structure keeps us sharp, honest, and permanently focused on results – not relationship management.
Global performance agency with a strong APAC footprint
Two years of consistent client KPI delivery across four markets
- India
- Singapore
- Australia
- New Zealand
Firoz Ali
Co-Founder & Client Director
7+ years across Paid Search, Paid Social,
Reporting & Measurement in APAC
- 🎯 Paid Social
- 📊 Reporting
- 📐 Measurement
- 🔍 Paid Search
- 🌏 APAC
Suja M
Senior Performance Media Specialist
5+ years specialising in Paid Social & Measurement,
with strong Paid Search capability
- 🎯 Paid Social
- Meta Ads
- 📐 Measurement
- 🔍 Paid Search
Navin Parmar
Senior Performance Media Specialist
5+ years specialising in Paid Search & Measurement,
with strong Paid Social capability
- 🔍 Paid Search
- Google Ads
- 📐 Measurement
- 🎯 Paid Social
Farhat
Performance Executive
2+ years in Paid Search & Measurement, developing
cross-channel Paid Social capability
- 🔍 Paid Search
- 📐 Measurement
- 🎯 Paid Social
HOW WE WORK
Beyond the traditional agency model
Most agencies treat competitor research as a slide in a pitch deck. We treat it as the foundation of every strategy we build.
Before recommending a single channel or writing a single ad, we understand what your competitors are running — their
creative angles, their offers, their landing page structure, their messaging hierarchy.
That intelligence changes what we build. It tells us where the market is crowded, where the gaps are, and what your
audience is already being told before they get to you. Combined with ground-level platform execution — campaigns
built and managed by the same specialists every day — it’s an approach that has delivered consistent KPI results for
every client over the past two years.
CPA reduction · Destination
HQ via creative intelligence
ROAS recovery · Weave Home NZ via audience restructure
Peak ROAS · Weave Home
AU via product-level PMax
Conversion growth · Argent
Silversmith via intent rebuild
No pitch decks. No lock-ins. Just a conversation.
If your campaigns aren’t hitting targets — or you’re tired of an agency hiding behind a contract — talk to us. We’ll tell you honestly what we see and what we’d do differently.