Performance Media Audit - Pay Per Campaign - Contractless Digital Marketing Solutions

🏆 Google Partner

50+ Brands Served

4.2x Avg. ROAS

↓38% Avg. CPA Reduction

$12M+ Revenue Generated

No Contracts Required

• LIMITED — Only 5 free audit spots remaining in May 2026. Delivered within 72 hours. No pitch, no fluff.

Stop burning
ad budget.

We'll prove
ROI — or you
walk.

Most brands are running paid media on autopilot — optimising for vanity metrics while budget quietly bleeds out. Get a FREE $1,500 Paid Ads + SEO Audit and find out exactly where your money is going.

See what we cover

$1,500

Audit value — free for May

72hrs

Delivery turnaround

30%

Avg. wasted spend uncovered

100%

Human. No tools. No shortcuts.

Is Your Ad Spend
Actually Working?

Get a FREE $1,500 Paid Ads + SEO Audit — delivered in 72 hours. We’ll uncover exactly where your budget is leaking and hand you a custom fix-it roadmap. Zero pitch. Zero fluff.

Audit Value

FREE

~~Was $1,500~~

Three reports.
One complete picture.

Paid Ads Audit

Campaign Performance Review

SEO Audit

Organic Search Health Check

CRO Report

Conversion Optimisation Analysis

Think of it as a full health check for your paid media

A Performance Media Audit is a deep, independent review of everything you’re doing — and everything you’re missing — across your paid media channels. We’re talking Google Ads, Meta, LinkedIn, TikTok, Programmatic, and everything in between.

It’s not a quick scan using automated tools. It’s a hands-on, expert-led analysis that examines how your campaigns are structured, where your budget is actually going, whether your tracking is trustworthy, and how your targeting stacks up against what you’re paying for.

The end result is a clear, prioritised picture of what’s working, what’s broken, and what changes will move the needle most — immediately.

Most accounts we audit are wasting between 20–40% of their media budget on low-quality traffic, poor audience overlap, or campaigns running on outdated structures. A one-time audit worth $1,500 — currently free — can pay for itself many times over.

Platforms we audit

• Budget leaking into irrelevant search terms & poor placements
• Audience overlaps cannibalising your own campaigns
• Broken conversion tracking giving you false confidence
• Creative fatigue killing CTR and inflating CPMs
• Bidding strategies misaligned with actual business goals
• Retargeting pools that are too small — or completely goals

You need this if any of these
sound familiar

You don’t need to be running a massive budget to benefit from an audit.
You just need to care about where your money is going.

📉

Performance has plateaued

Your ROAS or lead volume was fine six months ago. Now it’s stagnant — or worse, declining. Nobody on your team can explain why.

🔍

You're changing agencies

Before you hand over the keys to a new agency, you want an independent view of what’s actually in the account — not just what the previous agency is telling you.

💸

Budget is increasing

You’re about to scale spend significantly. You need to make sure the foundation is solid before you pour more fuel on the fire.

📊

Your tracking feels off

Conversions in the ad platform don’t match what’s in your CRM. Something’s broken — but you can’t pinpoint where.

🏢

You've just taken over

You’re a new marketing manager or CMO inheriting an existing account structure. You need to understand what you’re dealing with fast.

🎯

You want a second opinion

Your agency says everything is fine. You want an external expert with no stake in the outcome to tell you if that’s actually true.

Six pillars.
Every angle covered.

We don’t do a surface-level sweep. Each audit goes deep across six critical areas — the ones that actually determine whether your paid media is working or wasting.

01 Tracking &
Measurement

If your tracking is wrong, every decision you’re making downstream is wrong. We validate everything — end to end.

Conversion tracking setup & accuracy (GA4, GTM, pixel)
Attribution model review vs. business objectives
Cross-channel data consistency checks
UTM parameter hygiene & reporting integrity
CRM vs. platform data reconciliation

02 Campaign
Structure

A messy campaign structure is silently fighting against your algorithms. We identify structural issues that are bleeding efficiency.

Campaign & ad group architecture review
Audience segmentation and overlap analysis
Funnel stage alignment (TOFU/MOFU/BOFU)
Naming conventions & organisational clarity
Match type strategy (Google) / placement strategy

03 Budget &
Bidding

Where your money actually goes often looks nothing like where you think it goes. We map the real spend flow.

Budget allocation across campaigns & platforms
Bidding strategy alignment with conversion goals
Smart bidding readiness & signal quality
Spend efficiency by campaign, audience, device
Wasted spend identification & elimination

04 Targeting &
Audiences

Who you’re reaching — and who you’re accidentally excluding — determines your cost and your conversion rate.

Keyword strategy, intent alignment & negative lists
Audience targeting review across all platforms
Remarketing & retargeting effectiveness
Lookalike & custom audience quality
Demographic, geographic & device targeting

05 Creative &
Ad Quality

Poor creative kills performance even when targeting is perfect. We audit creative strategy, not just the output.

06 Competitive &,
Benchmarking

Context matters. We put your performance in the context of industry benchmarks and competitor activity.

What lands in your inbox

Every audit comes with a concrete set of outputs — not vague observations,but clear documentation you can act on immediately.

📋

Full Audit Report

Structured findings across all six pillars, with severity ratings and specific issue identification.

🎯

Prioritised Action Plan

A ranked list of recommendations — quick wins first, then strategic changes, then long-term opportunities.

📊

Wasted Spend Analysis

Exactly where your budget is being wasted, with estimated savings if fixed. In numbers, not generalities.

🔍

Tracking Validation Report

A full audit of your measurement setup with specific gaps, misconfigurations, and fixes documented.

💬

30-Min Strategy Call

Optional live session with the auditor. Ask anything. Walk away with a clear implementation roadmap.

📈

Benchmark Comparison

Your performance vs. industry averages. Know if you’re overpaying for results your competitors get cheaper.

Tools run reports.
Humans find the real problems.

There are dozens of SaaS tools that will scan your account in 60 seconds and spit out a “grade”. That’s not an audit. That’s a sales pitch.

Real performance issues are contextual. They hide in the interaction between campaign structure, audience behaviour, creative quality, and tracking accuracy. Algorithms can’t join those dots. Experienced humans can.

Every audit at Pay Per Campaign is done by specialists with 8+ years of hands-on platform experience — not junior analysts, not templated software.

Results speak louder

★★★★★

“The audit alone was worth $10k in saved budget. PPC nearly halved our cost-per-acquisition in 6 weeks. What shocked us was the speed — no onboarding drag, no fluff. Just results.”

— Marketing Director, Weave Home Australia

★★★★★

“Best agency we’ve worked with. Transparent, data-driven, and they genuinely treat your ad budget like their own money. The audit identified three conversion tracking issues we didn’t even know existed.”

— Founder, Argent Silversmith

★★★★★

“We were spending heavily on Google and getting mediocre results. The audit showed us exactly why — our campaign structure was fighting against Smart Bidding. Two months after implementing the fixes, CPA dropped 34%.”

— Marketing Director, B2B SaaS Company — Malaysia

Things people usually ask us

Is the audit really free? What's the catch?

Yes, completely free — no credit card, no contract, no hidden fees. The audit is valued at $1,500 and is available at no cost for a limited number of spots each month. We offer it because it’s the best way to show you what we can do. If you want to work with us after that, great. If not, you still keep the report and all the recommendations.

What platforms do you audit?

We cover Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, Programmatic/DV360, and cross-platform measurement setups including GA4 and Google Tag Manager. If you’re running on a platform not listed, ask us — we’ve likely covered it.

How long does the audit take?

From the point we have account access, the audit is delivered within 72 hours. Complex multi-platform accounts may take slightly longer — we’ll give you a clear timeline upfront.

Do you need our ad account login?

We only need read-only access, which can be granted through standard account sharing permissions on each platform. You never need to share login credentials. Security is not at risk.

What if I want you to implement the fixes too?

That’s an option, not a requirement. Some clients use the audit report to brief their in-house team or existing agency. Others ask us to handle implementation. We work on a contract-free, per-campaign basis — so there’s no lock-in either way.

We're already working with an agency. Can we still get an audit?

Absolutely — in fact this is one of the most common scenarios. An independent audit gives you an objective view of what your current agency is doing, without the conflict of interest that comes from asking the agency to review their own work.

What's the minimum budget size for an audit to be worth it?

There’s no hard minimum — we’ve audited accounts spending $2,000/month and accounts spending $500,000/month. The value scales with your spend, but even smaller accounts often uncover structural issues that would otherwise cost much more to fix later.