Performance Media Audit is a review of the existing performance media/paid media campaigns of a specific brand’s performance-based marketing efforts, such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, Programmatic Ads, etc.
This audit typically includes an assessment of the company’s current media mix, targeting and segmentation, and measurement and optimization practices.
The goal of Performance Media Auditing is to identify areas for improvement and share recommendations based on the best practices to increase the effectiveness and efficiency of the brand’s performance media efforts.
The audit may include a review of the company’s website, landing pages, and target audience, as well as an analysis of the company’s campaigns, ad creative, settings, and key performance indicators.
Google Ads Audit: Pay Per Campaign (PPC) supports Media auditing for Google Ads for multiple campaign types such as Search Ads, Display Ads, YouTube Ads, Shopping Ads, App Installs, Performance Max, Discovery Ads, etc.
The whole objective of the Google Ads audit process is to perform a hygiene checkup of the campaigns & to identify hidden issues like keyword overlapping, campaign settings, audience analysis, conversion tracking, etc. that may be fixed by using the right strategy to improve the campaign’s efficiency.
Social Media Ads Audit: Pay Per Campaign (PPC) supports Media auditing for Social Media Ads for multiple platforms such as Facebook, Instagram, LinkedIn, etc.
The goal of the Social Media Ads audit process is to perform an analysis of the campaigns & to identify hidden issues like audience overlapping, creative fatigue, conversion tracking issues, etc. that may be fixed by using the right strategy to improve the campaign’s efficiency
There are a lot of service providers who claim to provide Media auditing within a few minutes using tools & software. However, at Pay Per Campaign (PPC), Media Auditing is performed by experienced Performance Media experts who have more than 8 years in the industry.
To know more about Performance Media Auditing, please submit the form below & we will get in touch with you for more details to facilitate the Media Auditing.
