Unleashing the Power of Google Analytics 4?

In the fast-paced world of digital marketing, data is king. Understanding how your website or app is working, It is essential for success to analyze user behavior and make data-driven decisions. Google Analytics 4, commonly known as GA4, is the latest evolution in the world

Importance of Web Analytics in Digital Marketing?

Web analytics plays a crucial role in digital marketing by providing valuable insights into the performance, user behaviour, and effectiveness of online marketing efforts. Understanding how consumers engage with a website or digital platform, it includes collecting, analysing,