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Programmatic advertising has become a dominant force in marketing, transforming how brands connect with their target audiences. While
Data-Driven Media Planning: Leveraging Big Data in 2023
In today's digital age, data is the lifeblood of effective media planning. The landscape of advertising and marketing is constantly evolving, and with the advent of big data, advertisers now have access to an unprecedented wealth of information to refine their strategies. In 2023,