E-commerce Strategies for Customer Retention?

“E-commerce Strategies for Customer Retention" delves into proven tactics online businesses can employ to foster customer loyalty and repeat purchases. The article offers actionable insights to keep customers returning, from personalized shopping experiences and loyalty

Importance of Web Analytics in Digital Marketing?

Web analytics plays a crucial role in digital marketing by providing valuable insights into the performance, user behaviour, and effectiveness of online marketing efforts. Understanding how consumers engage with a website or digital platform, it includes collecting, analysing,