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What is the Role of Analytics in Digital Marketing?

In the fast-paced world of digital marketing, the ability to leverage data is a game changer. Analytics plays a pivotal role in understanding

How AI Could Help in Sentiment Analysis for Brand Monitoring

In today's digital age, brands are constantly under the microscope of public opinion. Online conversations and social media discussions can have a profound impact on a brand's reputation and success. Sentiment analysis plays a crucial part in this